Script
Ben: As part of
our creative media course we have been asked to create a Digital promotional
film that could be used to help endorse and advertise the college, and
particularly the creative media side of the college, on a variety of different
delivery platforms.
Khalid: The
content in the film will be showing actual teachers presenting the course to
students so the audience has an understanding of what happens in the course.
Along with this, the film will show off parts of the college from the library
to the ICT centre. The film will be narrated over too to explain everything as
it goes along.
In our promotional film, we will be showing parts of the
college off in a film. This will be in a positive light to try and promote the
BTEC creative media course. The content in the film will be showing actual
teachers presenting the course to students so the audience has an understanding
of what happens in the course. Along with this, the film will show off parts of
the college from the library to the ICT centre.
Kallum: We will also be showing students giving their opinion
on the course. This obviously means that we will be interviewing students that
are on the course and teachers that teach the course. The film will be narrated
over too to explain everything as it goes along.
The target audience for the advertisement would be the people
looking to study the subject or are interested in the college as a choice too.
The advertisement would benefit the target audience as it will help them to
decide whether this is the college for them and weather they feel that this is
the course for them.
This advertisement will be age appropriate and will feature
all the things that are expected by student looking for the college with what
they need.
Ben: The
resources we will be using to make our film will be very basic. Of course, we
will be using a video camera to film the whole thing. We will also be using a
microphone to record the narration that is going over the video. The final thing we will be using will be
obviously a computer to put the film together.
The budget for our creative media promotional film will be
£1,000. We decided to go with £1,000 because it is an adequate amount for a
small scale promotional film promoting the college course.
Khalid: We begin
planning the promotional film. This involves creating the Backup plans,
Brainstorms, Storyboards, and Scripts. We will then have a client meeting, and
based on the choices we have in that meeting, we will make the appropriate
changes to the script, storyboards, etc.
We will then start filming process.
This involves: finding locations for filming. Then starting and
finishing the filming process.
Kallum: We will
then have another client meeting, and again based on the choices/ changes made
in that meeting will make the appropriate changes to the film. This includes
editing and reshoots for some scenes if necessary. We will then have the final
client meeting and then burn the film onto DVD’s, and upload the promotional
film to college home page.
Any questions?
This is a shot of the
college on the field from the side. The shot was chosen because it captures
everything in one single frame; the college, car park, trees and bright sky.
All of these elements make the college look bold. The lighting was in fact very
gloomy that day and it look as though it was going to rain, but we managed the
get the sun in the top left hand corner. The focus as well turns to the college
which is central, with the background looking particularly brighter. The colour
balance and exposure too really highlight the college and make it look much
brighter too. Now the angle was a long shot but also medium because I had to
centre the college as I have said. 
One of the shots was like this of a friend who volunteered
to become interviewed to talk about the college. The lighting was poor as the
room’s lights were very dark, so we decided that we would edit that in the
computer when it came to editing. The angle was a medium shot, only showing the
top half of him to concentrate on him talking. But also in the background, I
wanted the audience to look at his work which he was working on. I chose this
work because it looked creative and a brilliant design. It shows off just some
of the work which is done at the college. The colour balance was very much
focusing on the white on the TV and the skin colour of Chris. In this frame it’s
still very gloomy but I will touch up on that when it’s time to edit. 
