Researching the target audience

Research for my target audience

In order to have an understanding of my target audience, I need to research to all of the areas which will identify which audience I am aiming for. I am also looking at various things that attract my target audience to the certain subject that I am promoting. This includes what age group, gender, lifestyle and also location.

Research an idea

The target audience I am aiming for is students that are looking to apply for college in the area of Manchester. I am trying to attract an audience of people that are interested in the creative side of media. Of course, all of media is creative, but the course takes you through the creative process using computers and creating animations, along with so much more.

 The age group I am trying to get across to be newly finished school pupils who are interested in the media. The thing about the extended side of the creative media course is that it involves a lot of gaming usually. What I mean by this is the course takes you through video games, which isn’t for a lot of people. The course is two years which means its split into two different types of work.

The first year, the course focuses on things like video gaming and how they are put together. The second focuses on a various amounts of things from TV idents to animations. The reason why this course would do so well is because of the recent rise of video game purchases over the last few years.

Video games are improving every day and the popularity grows and grows. This means the course would be a rising success today. Gender wise is put into consideration too. It isn’t a sexist view, but it’s actually a fact that more men play video games than women do. It isn’t saying that women don’t play video games, they do, and it’s just saying that men are a wider audience to get onto the course.

The lifestyle of someone who would like to join this course is for people that play video games quite often or watch TV quite frequently. The lifestyle isn’t for everyone though, it’s a specific lifestyle which means you have to be used to certain things, like playing video games, watching television and mostly just having a keen interest in the media as a whole.

The location for somewhere to film this would bright and indoors. I want the viewers to see the course while it’s being done, rather than being outside in the middle of nowhere. The location would be indoors all the time. The only time the filming will happen is indoors when we are filming people actually getting on with the course but some filming which will possibly be outside, will only be of the college being presented.