Profile of the band:
The chosen band of my choice is The Vaccines. They are an
indie rock band from West London who debuted in 2010 with their album ‘What Did
You Expect from the Vaccines?’ and their second and latest album is called
‘Come of Age’. The band has been together now for 2 years so their success has
hit them extremely quick. The band consists of lead singer and guitarist
Justin, guitarist Freddie, Bass guitarist Arni and drummer Pete. Over the past
two years, The Vaccines have become more and more popular, especially creating
much more mature but wilder music from their second album.
But, the band is looking for a much larger audience by
conquering each country at a time. So far, they are incredibly popular mostly
in the UK and US, but they want more. So I have ideas to make the band gain
more publicity and popularity. I have created an all new advertising campaign
for the band including a new album cover and tour poster; this includes a
revamped new logo for the band. The new image will hopefully make people want
to listen to their music.
Target Audience:
The target audience I am trying to reach is a teenage
audience from 15 and over, but also the band play music which compliment to a
much wider audience. The music which the band plays is very old 50’s-70’s rock
and new alternative indie rock, so the audience is very open to target. This is
why I chose to do a certain look for the band which gathers attention. The look
is rebellious which can be recognised as something from the 60’s so it
identifies with an older audience more, but teenagers these days are also quite
rebellious so it fits with them very well too.
The band has gathered a huge fan base over the last 3 years
from a wide audience of young and old because they write songs which relate to
people. But the band is looking for a new audience to tackle along with their
current fan base. The band wants to be known worldwide and be the biggest band
around, which is a tough thing to accomplish. They still want to keep the same
fan base though, they don’t want that to change, they just want to receive much
more attention from more people.
Timings of graphics/schedule:
The schedule for creating all of the graphics and text for
all of the graphical products needs to have thought put into it straight away.
The album cover needs to be the most detailed product of them all because this
is the thing most people will be looking at and buying. The band wants a
specific image to follow them which is punk rock with an indie twist which we
remember with them.
The album cover for example has elements of specific bands
from the 50’s-80’s, with the brick wall looking familiar to anyone that was or
still is a Pink Floyd fan, or the rebellious teenager spray painting the walls,
looks familiar to many punk bands like the Sex Pistols. The objective for the
band is to make an old wave of music hit with a new audience. But the graphic
is the bands image. The band will dress and be punk to tie in with the graphics
of the cover. This is how the band is taken seriously and makes a mark in the
industry they are hitting. Their artwork must link with their image or the
whole idea is a failure.
The bands graphics must be finished by the time the album is
released, so the graphics must be completed by the 18th of February
and no longer after because the tour starts very soon after. To ensure that the
graphics will be finished, the main focus for now will be on creating and
making each of the graphics.
Ideas:
Research was a big part of coming up with new graphics and
material to make an entirely new image for the band. I had to look through old
and new bands of the same genre to think of what would look ideal for an
audience. I looked at bands like Pink Floyd, The Jam and The Sex Pistols to
gain some inspiration to what made them so globally known. The old theme of
being rebellious to everything came to mind, which was a theme which still
balances today. Then I looked at new bands that run with the same genre of indie
rock. Mumford and Sons, The Wombats and of course, The Vaccines current
material all ran into my head. All of them had their own sound but they all had
inspiration and help to get where they wanted to be. So I came up with the
concept of adding some old to new.
Format of the graphics:
The format of the graphics will be in the highest standard
using vector graphics, but the graphics must be exported on Adobe Illustrator.
This is so none of the pixels will be visible when the poster is being looked
at, this will make the promotional material look sloppy, but also so when the
file is ready to be put onto the album case, it can exported from the normal A3
size standard. The colour usage will be CMYK. I believe this is the best colour
option to use because it makes more shades and vibrancy within the picture
which stands out. The file will be saved as TIFF because this type has lossless
compression which is another reason why the pixels won’t be seen with the
graphics on the material. The TIFF file format is also 300dpi, using CMYK, so
it’s to the best standard.
Developing the image:
The image we are creating fits completely with the band’s
music we believe. I looked into different bands of the same genre and looked at
their music compared to their artwork. Jake Bugg was an artist which came to
mind which is a perfect example. Bugg’s artwork is very 50’s rebellious
teenager look, a bit like Johnny Cash, and this was exactly what it is. So the
Vaccines new image had to reflect their music which it does we believe.
The artwork isn’t hard to understand either; it paints a
story which we want customers to understand as soon as they see it. The message
is simple to understand too, it’s not hard to get with, and that makes it a
successful image for us.
Copyright issues:
This is one of the things we took into consideration when
making the artwork for the band; copyright issues. The bands artwork had to
have themes of older music but still look original. The copyright agreement
will be signed and proven that all artwork which we have created is completely
original and none of it is stolen from another source. No copyright rules will
be broken when the artwork is sold to the CD covers and tour posters. This is a
promise; all of our artwork is ours and will be copyrighted so nobody can steal
our image for their own gain.
Legal and Ethical issues:
Through the creating process of the artwork of the bands new
promotional material, no laws will be broken and all ethical issues will be
kept in place; none of the artwork will be to a high standard and will not
contain any inappropriate material which might offend anyone. As the promoter
and creator of the artwork and promotional material, this is a promise. No
religious issues are being prompted by the artwork. No religious subjects are
even in the album. As well as this, there is no explicit material or sexist
issues which someone might find offensive. The album does not discriminate any
race either, it’s too the highest of standards. The artwork will be to the
highest of standards and no one will be offended by anything.
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