Unit 4, 5, 62
Assignment 1 - Task 3A
(Client Brief)
(Client Brief)
Introduction
this is the Client Brief for the Advertisement. The advertisement that is to be created is to promote a subject of our choosing at Cheadle&Marple Sixth Form College. The subject that the advert is going to be promoting is Creative Media. The advert will feature the course and the college in a positive way as to promote the course/college the students.
this is the Client Brief for the Advertisement. The advertisement that is to be created is to promote a subject of our choosing at Cheadle&Marple Sixth Form College. The subject that the advert is going to be promoting is Creative Media. The advert will feature the course and the college in a positive way as to promote the course/college the students.
Target>audience
the target audience for the advertisement would be students who are looking at ides for what courses to study at college. The advertisement is there to both advertise the course and the college to the students and persuade them that this is the college and course for them. The subject that I have chosen to promote is the Creative Media extended Diploma at Level 3 simply for the reason that I feel that students that have just come out of high school may enjoy a change from the normal subjects that are usually taught in school. Creative media is not a subject that is usually taught in schools so for 16 year olds it will be a nice change and a great opportunity. The advertisements purpose is to advertise the course and the college to the students that wish to go onto higher education.
the target audience for the advertisement would be students who are looking at ides for what courses to study at college. The advertisement is there to both advertise the course and the college to the students and persuade them that this is the college and course for them. The subject that I have chosen to promote is the Creative Media extended Diploma at Level 3 simply for the reason that I feel that students that have just come out of high school may enjoy a change from the normal subjects that are usually taught in school. Creative media is not a subject that is usually taught in schools so for 16 year olds it will be a nice change and a great opportunity. The advertisements purpose is to advertise the course and the college to the students that wish to go onto higher education.
About>Cheadle&Marple
Cheadle&Marple is a sixth form College that has been split into two campuses (Cheadle) & (Marple). The College is among the largest and most successful colleges in the country. The college focuses on students aged 16 – 18 and offers a variety of courses such as A-Level courses which help to move on to higher forms of education e.g. University Degrees. The courses offered are not just A – Level based there are courses offered to build up to higher levels e.g. if you arrive at the college with less than adequate qualifications you can take a foundation year of sorts such as level 1 business or level 2 ICT to get you to A –Levels. The college also offers a number of work placements in the form of an apprenticeship which is a learning and working placement which students can do in place of A – Levels if they which to finish off their education at Level 1 or 2.
Cheadle&Marple is a sixth form College that has been split into two campuses (Cheadle) & (Marple). The College is among the largest and most successful colleges in the country. The college focuses on students aged 16 – 18 and offers a variety of courses such as A-Level courses which help to move on to higher forms of education e.g. University Degrees. The courses offered are not just A – Level based there are courses offered to build up to higher levels e.g. if you arrive at the college with less than adequate qualifications you can take a foundation year of sorts such as level 1 business or level 2 ICT to get you to A –Levels. The college also offers a number of work placements in the form of an apprenticeship which is a learning and working placement which students can do in place of A – Levels if they which to finish off their education at Level 1 or 2.
The college is a fun learning environment with the witty students and
encouraging teaching staff. There are a number of create resources for the
students such as the library open to all
, the college VLE which stands for Virtual Learning Environment were you can
get all kinds of information about each course you are doing. The college is
also part of the ProPortal system were students can check there grades as the
year progress not to mention the attendance reports for the parents.
About>the>Course
The media industry is in an age of rapid growth with global communication networks bringing the digital age to every home. This is a broad-based two year course equivalent to three A Levels. It offers an integrated creative and technical study of media production, which looks at core aspects of the media industry. Although the course is practical, developing skills such as team-building, communication and presentation, there are substantial written elements that have to be covered in each unit. Multi-skilling is encouraged as it plays such an important role in the new media industry. The course is both rewarding and challenging and is designed to assist students in coping with the ever changing world of media and communication.
The media industry is in an age of rapid growth with global communication networks bringing the digital age to every home. This is a broad-based two year course equivalent to three A Levels. It offers an integrated creative and technical study of media production, which looks at core aspects of the media industry. Although the course is practical, developing skills such as team-building, communication and presentation, there are substantial written elements that have to be covered in each unit. Multi-skilling is encouraged as it plays such an important role in the new media industry. The course is both rewarding and challenging and is designed to assist students in coping with the ever changing world of media and communication.
Course outline - year one: You
will be introduced into the creative world of the media industries. In this
year you will research, plan, design, storyboard, create and evaluate products
using similar techniques to those used by the professionals. You will
manipulate digital graphics, produce a stop-motion animation, design a website,
create a Multimedia product, work on a print-based publication, create a 2D
animation and look at computer games design. Theoretical areas covered during
the first year include research techniques used in the new Media industries and
career pathways and communication skills.
Course outline - year two: Building
on what you have learned in Year 1 you will produce a video advertisement,
design web animations, create a variety of vector-based documents, design TV
Idents, create a Flash website, produce a promotional CD/ DVD show reel and
even look at digital graphics for computer games. You will develop the skills
required to manage a project in the New Media industries by working with a
client to a specified brief.
…..
My>company
in the past, we worked on previous videos including animations such as stop motion animation. We also created digital graphics including logos, navigation bars for websites, and ideas for rollover buttons. We are familiar and experienced with computer programs used to edit videos and we are used to creating professional standard digital videos.
My>company
in the past, we worked on previous videos including animations such as stop motion animation. We also created digital graphics including logos, navigation bars for websites, and ideas for rollover buttons. We are familiar and experienced with computer programs used to edit videos and we are used to creating professional standard digital videos.
Budget
the budget is set at £4000 which is the max amount.
the budget is set at £4000 which is the max amount.
Time>scales
before the advertisement is created there is a period were the plans for the advertisement are drawn up which contains every aspect and what is expected of the product such as backup plans, Brainstorms, Storyboards, Scripts, sketches and mode boards. When all of this is being done it has to be done in detail as to match the advertisement and then we actually created and edit the advertisement. The advertisement has to be completed by November 2012
before the advertisement is created there is a period were the plans for the advertisement are drawn up which contains every aspect and what is expected of the product such as backup plans, Brainstorms, Storyboards, Scripts, sketches and mode boards. When all of this is being done it has to be done in detail as to match the advertisement and then we actually created and edit the advertisement. The advertisement has to be completed by November 2012
Format
the format of the advertisement has been discussed and the best option is a DVD. These DVD’s would be cheap with a small disc space but enough for the advertisement. The college logo would be on the disc and would be handed out at parent’s evenings open days to give idea of course and why they should choose it. When the discs are loaded into the computers the advert would be on auto play so that it would automatically run and play the advert. The reason that a disc has been chosen is that they are cheap and effective and everyone has a DVD player and when the disc is in the advert plays automatically and this is what we want for people to see the advert at will.
the format of the advertisement has been discussed and the best option is a DVD. These DVD’s would be cheap with a small disc space but enough for the advertisement. The college logo would be on the disc and would be handed out at parent’s evenings open days to give idea of course and why they should choose it. When the discs are loaded into the computers the advert would be on auto play so that it would automatically run and play the advert. The reason that a disc has been chosen is that they are cheap and effective and everyone has a DVD player and when the disc is in the advert plays automatically and this is what we want for people to see the advert at will.
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