Proposal

Proposal

Oz Backpackers offers economical accommodation to backpackers throughout Australia. Oz Backpackers realise they need a fully interactive and animated web site and have approached your design company to create an web site that provides backpackers with key information about hostels, tips on travelling in Australia, information on popular tourist sites and a booking form for travellers to be able to book accommodation.

I am going to create a fully interactive website which advertises Oz Backpacking. The website will have many pages dedicated to being a site that advertises backpacking in Australia. I will consider all copyright, legal and ethical considerations throughout my proposal.

Target audience

The target audience for my website is people who are travellers in the ages of 18 to 30. It’s more specific than that obviously. What the website is holding is for people that are around the age of 18 to 30 because this is an age group which want to explore the world. This is the age of students that go to college and university that want to travel the world and explore what’s out there. This is usually for people that want to take something called a ‘gap year’.

Visual style

The visual style of the website is bright and bold because it’s trying to attract my target audience. My target audience is an age group around 18 to 30 because it’s backpacking in Australia, it’s meant for a younger generation of people. This means that it has to be a site that stands out from any other adventure/hostel/holiday website because there is quite a few. The titles and writing has to be bold and bright and a colourful gold/yellow colour. The reason I have chosen a yellowy gold colour is because Australia is known for having sun shine nearly throughout the year. The theme for the website is a yellowy gold colour and a sea blue. It sounds very stereotypical but Australia is known for having sea, sun and surfing. It’s something that’s always been known of the country. The overall style of the website will be brass and ‘wow’.

Layout

The layout of the website is unusual in my opinion. Instead of having a clean cut straight websites with everything having its place and everything fits, I wanted to mix things up. I want the images on the page to be all over the page overlapping each other. All of the images must have people that have gone on holiday to Australia with smiling faces, enjoying themselves. The text boxes must be anywhere on the page, it doesn’t matter whether they are straight, they can be on any angle and any shape, I want it to be wacky and original. This is something you don’t see on many websites at all because they are trying to look as professional as possible. But what they are forgetting is to look fun and uplifting, which is something not many websites usually have either.

The types of images

Like I have said, the types of images I want on my website must be of travellers on their holiday to Australia, enjoying the holiday with smiles on their faces. This must be from both genders because I don’t want the website to be sexist towards either gender. The images must be of people in the age group too, nobody older or younger than the specific age group. All of the images we will use will all be copyrighted to the website and company which is Oz Backpackers. All of the images will not be in any way offensive to any religion or person. They will all be safe to anyone

Publishing format

The publishing format of the website will be done with flash. I chose this format because it is the one I feel I’m most comfortable with and I find it the easiest too. With flash, I can create animations to go with my website. I will also use various programs to publish the website like Dreamweaver as I have created a website with Dreamweaver before.

Legal and ethical considerations

I will and have already taken into consideration legal and ethical considerations. I have looked through all of the images, text and files, and nothing can be considered offensive towards anyone or any religion of any sort. The website will be safe towards anyone.