For the first ident, I looked for
something that stood out from most. ‘The Grid’ is showing shows from channels
from America like MTV including sitcoms and music. What better channel to
research then than MTV. MTV has had a massive impact on television and music
since back in the 80’s and 90’s. They regularly show music with a mixture of
sitcoms from mostly America but sometimes the UK too. MTV has done what most
channels do too, and that’s being different. MTV has managed to stand out from
the rest of most channels by being a quirky, loveable and mainstream channel.
This ident from one of MTV’s
several channels is called MTV Live HD. The channel plays mostly music that’s
from live performances, all in High definition. This ident is extremely unusual
as it has a simple story but then completely changes to something completely
out of the ordinary. The ident is all animation which means the creativity
flows completely but it’s really striking. One of the people in the animation
comes to life and turns in what the image shows above. Then the MTV logo
appears on the screen. What this shows for me is that the ident is making a
statement. MTV, like I have said, has always tried to make a statement to what
they are all about, and that is different. MTV creates and makes an atmosphere
for a younger generation, which means it must be something which sticks out
into their minds. Today’s generation is all about being different and not being
‘mainstream’. It’s such a silly concept but everyone tries to be something
which somebody else isn’t.
Since I’m designing a Sky Arts
ident, I thought I may as well look at an ident by them to research. This
particular ident is interesting because it’s representing different cultures.
The name ‘Arts’ is made from the pieces of the background which is what
televisions used to show when a channel was off air. So the channel is showing
other cultures and being very nostalgic.
Like the MTV Ident, the Sky Arts
one is very unusual because it’s creating something out of the background which
we later find out to be the Sky Arts logo. What it’s trying to do is become
very arty due to the nature of the channel. All of the shapes start to move
again once the ‘arts’ logo has made its shape. The ident is trying to what most
channels want to once again, and that’s being different. The channel is for art
purposes, which means it shows programs that are all about art
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